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Does your pet eat kibble?

Many pets do because it's convenient to serve and the pet food industry would have you believe kibble is a nutritious option for your furry family members.

We want you to be as informed as possible so we've put together the "3 Must Knows About Kibble" to help you choose a better kibble! Remember, not all kibble is created equal! Choosing a better option when it comes to kibble can be done, you just need to know what to look for!

3 Kibble Must Knows

  1. Look at the first THREE ingredients of the kibble. You want to see identified protein sources. That means no "mystery meat, meal or by-products" or ingredients only listed as meat, meal or by-products. Any of those ingredients labeled as "animal meat, animal meal or animal by-products" may as well not even be labeled. "Animal" is NOT an identified protein. If the protein isn't named, such as; lamb, beef, salmon, etc. then you don't want it.
  2. Avoid ALL artificial preservatives! If you see BHT, BHA or ethoxyquin in your pet food ingredients, throw the bag away! You want to look for natural preservatives like tocopherols, vitamin C or rosemary extract. Artificial preservatives are extremely harmful. BHT, BHA and ethoxyquin have been known to cause cancerous tumors in lab animals and are also found in cosmetics, rubber, jet fuel, pesticides and even embalming fluid!
  3. Find the SALT in your ingredients! Commercial pet food manufacturers don't want you to know this dirty little secret, but we do! Salt can only be 1% of the entire bag of food. Any ingredients listed after salt are LESS than 1%. That means if all the super foods like blueberries, cranberries and pumpkin are listed AFTER salt, you'd be lucky if there was even one whole blueberry in the entire bag!

Don't be fooled by the pretty pictures on the front of the bag! Flip that bag over and know the TRUTH about what you're buying. We know many pet parents serve kibble, so we want to ensure you're selecting the best kibble you can. We do not recommend serving kibble for these reasons as well as many more! If you're interested in finding better options for your pets when it comes to their nutrition, we are always happy to help you! We believe, when we know better, we can do better!

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