Primal K9 Raw Starter Paks provide the perfect tool to introduce a raw food diet. Each starter pak contains 4 - 3 oz packages (1 each of Chicken, Duck, Beef and Lamb). Perfect for customers new to feeding a raw food diet and/or current raw feeders interested in sampling Primal. The Starter Pak enables you to offer consumers an affordable method of trialing Primal's complete raw frozen formulas. A Primal company brochure and Feeding and Safe Handling guidelines are included to reduce the amount of time it takes to educate the consumer. Education leads to transition which leads to results!