Where's the beef? It's right here - maybe you didn't recognize it without the fillers and by-deleted/products. Ranch-raised beef plus nutrient-rich produce unite to make a low-carb, lower calorie, grain-free, and high protein dish. 100% human grade, for 100% of dogs - no matter their age! All ingredients are processed in the USA in a human grade food processing facility. They are non genetically modified and free of any chemicals & preservatives. All meat is hormone & antibiotic free.